Key Highlights:
India is set to emerge as an influential player in the rapidly changing global toy business. The nation is rapidly becoming a major hub for the production and export of toys worldwide thanks to its rich cultural legacy, growing manufacturing sector, and youthful, tech-savvy culture.
Both domestic demand and foreign opportunities have contributed to the remarkable expansion of the Indian toys export sector in recent years.
This blog will explore the factors contributing to the rise of soft toys export from India, toys exporters in India, and toys HS codes. Here you can get all the valuable insights into why the Indian toy market is one to watch in the coming years.
The global toy market is vast and diverse, and customers are increasingly selecting eco-friendly and safe toys. Indian toys, particularly traditional wooden and handcrafted ones, have gained much popularity because of their unique patterns and cultural appeal.
According to UN estimates, India is home to over 360 million children between 0 and 14. This is a summary of the Indian toy market:
Until a few years ago, India was a net importer of toys; now, wooden toys export from India are considerable, especially to China.
India has simultaneously decreased its reliance on imports of Chinese toys from 94% to 62%.
In fact, the Indian market was overrun by low-cost Chinese toy imports until 2019. The government raised import duties from 20% to 60% in February 2020 and to 70% in March 2023 to curb that flood, making imports costly.
To redefine India as a worldwide center for production and sourcing rather than merely a market, the Indian government has concentrated on the export of toys from India. Here are the results:
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Description
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2019-20 | 2023-24 | 2024-2025 | Change |
| Toys Export from India | $109 million (Rs 896 crore) | $152 million (Rs 1,250 crore) | ~$170–172 million (?1,400+ crore) | +40% increase in exports |
| Toy Import in India | $304 million (Rs 2,500 crore) | $65 million (Rs 535 crore) | ~$70–75 million (?580–620 crore) | -79% decrease in imports |
| Import Duty | 20% | 70% | 70% | Increased import duty (from 20% to 70%) |
| Primary Cause for Change | Low-cost Chinese imports flooding the market | Government intervention via higher import duties | Continued policy push & domestic growth | Government action to curb imports by raising duties |
According to toys export data, the export-import equation has completely reversed between FY19 and FY24, with the export of toys from India increasing by 40% (from $109 million (Rs 896 crore) to $152 million (Rs 1,250 crore)) and imports decreasing by 79% (from $304 million (Rs 2,500 crore) to $65 million (Rs 535 crore).
Here is the table that shows the data on the Indian toys export in the last three years:
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Toys Export from India
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2024-25 | 2023-24 | 2022-23 | 2020-21 |
| Export Data | $172 million | $152.34 million | $177 million | $129.6 million |
As per the latest data report, the export data of toys in India reaches the valuation of US$172 million.
The export of toys from India was around $152.34 million in 2023–24, based on toys export data from India.
In terms of shipments, India exported 43,404 shipments of toys between March 2023 and February 2024 (TTM), according to data on toy exports. These exports, sold to 4,496 overseas buyers by 1,935 toys exporters in India, increased by 1% over the preceding 12 months.
In February 2024 alone, 3,631 cargoes of soft and wooden toys export from India during this period. This is a 17% year-over-year increase from February 2023 and a 7% sequential growth from January 2024.
There are several types of India toy exports:
For more details on toys export data from India, toys HS codes, toys exporters in India, and other relevant information on Indian toys export, explore Seair Exim Solutions.
The US, UK, Germany, the Netherlands, Denmark, and Australia account for over 70% of the export of toys from India. The table shows the Indian toys exports destinations with export values:
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Thus, India toy exports are mostly done to these nations. Contact us at Seair Exim Solutions for additional information on the leading destinations for wooden toys export from India, toys exporters in India, or toys HS codes.
Toys are classified under Section XX, Chapter 95 of the HS code. The HS codes for the different toy categories are summarized in the following table:
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Obtain toys export data on our prominent platform for a more detailed list of toys HS codes with shipment data or the export of toys from India.
The following is a list of the top nations or largest exporters of toys:
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Among the countries mentioned above, the United States of America, Mexico, Vietnam, and Hungary have had the largest growth rates in toy exports since 2022. Additionally, India is exporting toys at an increasing rate and will soon be the world's largest toy exporter. See Seair Exim Solutions' toys export data for additional information on wooden toys export from India, toys HS codes, and toys exporters in India.
The following is a list of India's top toy exporters:
So, these are the top toys exporters in India. However, if you need the updated list of India toy exports, and toys HS codes, connect with our Seair Exim Solutions team.
There are several ways to find reliable buyers for wooden toys export from India. For traders, locating all buyers and suppliers on a single platform offers a chance and makes it easy for them to assess the current toy importers and exporters.
Here it is: Seair Exim Solutions, a leading dashboard for trade market analysis that offers information for over 130 nations. Additionally, our dashboard provides information on:
The nation’s large output, government regulations, and reasonably priced, high-quality toys make India toy exports market ripe for expansion. Toys exporters in India must maintain a competitive edge, guarantee adherence to global standards, and build trustworthy trading relationships to take advantage of these prospects effectively. Optimizing export strategy and spotting new prospects require thorough trade data and market knowledge.
Seair Exim Solutions is a priceless tool for companies seeking a competitive edge in the Indian toy export market. As a leading export-import data source, it provides comprehensive trade data, industry research, and global market trends.
If you still have questions about exporting toys from India or need the most up-to-date information on toys exporters in India and toys HSN Codes, schedule a free live demo. Our team of professionals will assist you!
Q1. Can I export toys from India?
Yes, you can export toys from India, but you need to comply with the export regulations of the domestic country and the target market. The mandatory documents required for toys export from India include IEC code, certificate of origin, GST registration, PAN card, and more.
Q2. Who is the largest exporter of toys?
Based on toys export data, China exported toys worth US$ 59.1 billion in 2023-24, making it the largest exporter of toys in the world. Other toy exporting countries include Vietnam, the Czech Republic, Germany, the United States, Japan, and Poland.
Q3. Who is the biggest toy manufacturers in India?
The top 5 toy manufacturers in India include Funskool, Natkhat, Tripple Ess Toys, Khanna Toys, and ToyZone. Out of these, Funskool is considered the biggest toy manufacturer, supplying about 60 percent of its toy production to over 30 overseas countries, including GCC, Europe, and the US.
Q4. How profitable is toy business in India?
Given the ongoing demand for toys and the likelihood that parents would purchase them for their kids, the Indian toy industry is expected to double in size from $1.5 billion in 2022 to $3 billion by 2028. Furthermore, the toy industry in India is thought to be quite lucrative, with yearly profit margins of 25–30% possible.
Q5. What kind of toys are exported from India?
The major types of toys export from India are Soft toy dolls, Sports toys, Building development toys, Educational toys, board games and puzzles, Musical toys, and Electronic toys.
Q6. Which country is famous for wooden toys?
India is very famous for its arts and crafts, including wooden toys, and the Karnataka town of Channapatna is particularly well-known for its handcrafted wooden toys. India sells many wooden toys because of the growing global demand for these products.
Q7. What is the HS Code for wooden toys?
The HS code associated with wooden toys is 95030010. Other top toys HS codes include 95030055, 95030070, 95030030, 95030035, 95030020, and 95039020.
Toys export from India to the USA
Toys export from India to the United Kingdom
Toys export from India to Germany
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