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Chinese apple export to Indonesia gathering speed

Date 11-Aug-2016
Subject Chinese apple export to Indonesia gathering speed

“We specialise in the export of fresh Fuji apples to Indonesia. New crop will be available in the beginning of October. Now we are exporting the current crop. In June, the Indonesian market has re-opened for Chinese apple exports.  The market was closed between February and June. Indonesia is not an apple producing country. All apples that are consumed need to be imported. The country imports from USA, New Zealand, South Africa and China,” says Mark, Trade Manager who come from a company which is located in Yantai city, Shandong province, which is one of China’s largest apple producing regions. 

“Exporting to Indonesia from China is a time consuming process. Once we have a container ready, it will take seven days to obtain an official certificate of analysis (CoA). After this week, it will take another three to four days to book testings at a company like SGS. Once the container is out on the sea, it will take two weeks before it reaches it destination. As a result, total shipping time to Surabaya, on Java, Indonesia, will be over four weeks. The Indonesian population is large and the country’s middle class is growing. As such, the country is always looking for fresh apples and it is an attractive export market. We export to other Southeast Asian countries as well.”

“Some Indonesian high-end customers require big sized, full coloured good quality apples. Other, mid-segment companies, are looking for low to mid-priced apples that will do well on a price-competitive market. Earlier this season, at the beginning 2016, Chinese apple prices have plummeted. Subsequently, exporters, that sourced apples at higher prices last autumn, are currently loosing money. There are still large apple stocks available in  Yantai’s cold storage. The Chinese economy has been patchy and domestic consumption has slowed down. These reasons make me believe that apple prices in the coming season will be low too.”

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