To Chairman/MD & CEO
Scheduled Commercial Banks
Financial Literacy Week
To emphasize the importance of
financial literacy, it has been decided to observe the week June 5-9, 2017
as Financial Literacy Week across the country.
2. The literacy week will focus
on four broad themes, viz. KYC, Exercising Credit Discipline, Grievance
Redressal and Going Digital (UPI and *99#). The five
messages that will be communicated to the common man based on the above
broad themes are available under "Financial Literacy Week" in the
downloads section of the financial education webpage of RBI.
3. Local language versions of
the posters (A3 size) to display in bank branches, flyers (A5 size) for
distribution to camp participants and charts (A2 size) for use by trainers
during camps would be printed and provided by the regional offices of RBI.
Each bank branch would be provided with 5 A3 size posters (1 set of 5
posters). Each rural branch would additionally be provided with 500 A5 size
flyers (100 sets of 5 flyers) for distribution in camps & bank branches
and 5 A2 size charts (1 set of 5 charts) for use by rural branch managers
during conduct of camps. Each FLC would be provided with 5 A2 size charts
(1 set of 5 charts) for use by FLC Counsellors during conduct of camps and
1000 A5 flyers (200 sets of 5 flyers) for distribution to camp participants
during camps by FLCs.
4. Banks are advised to make
logistical arrangements to collect the posters/flyers/charts from the
Regional offices of RBI during the first two weeks of May and distribute
the same to their branches and FLCs well in advance before the Financial
5. During the week, the
following activities have been planned:
to advise their Financial Literacy Centres to conduct special camps on each
of the five days in backward/unbanked areas. FLC Counsellors may utilize
the charts of A2 size for training purposes. FLCs may distribute the
promotional material of A5 sizes to the participants.
bank branches in the country may display A3 size posters on the five
messages in the local language in a prominent place inside the branch
premises. These posters will continue to be displayed for at least six
months in the branch premises even after the Financial Literacy week is
may display one message each day on the home page of their websites in
English and Hindi and also display one message each day on the ATM screens
across the country in English and the local languages (Annexure)
Rural branches may conduct one camp on any of the five days of the week
after branch hours.
online quiz will be hosted for the general public on the four broad themes
to generate interest/awareness about financial literacy. Details of the
quiz will be intimated shortly through our website rbi.org.in.
6. It is our endeavor to reach
out to the common man during the Financial Literacy week and we seek the
whole hearted co-operation from the banking fraternity at large in making
this event a grand success.
Chief General Manager-in-Charge
Enclosures: As above