Australia Wine Exports Boosted By 40% Growth to China Says Report
China’s increasing thirst for premium wines has helped boost the value of Australia’s wine exports by 7% to $2.2bn in 2016.
Industry body Wine Australia said there was exceptional growth in exports to China, rising 40% to $520m last year.
The group’s annual Export Report, released on Friday, shows the average value of Australia’s wine exports rose 6% to $2.96 a litre, the highest since 2009.
Behind the strong growth was premium Australian bottled wines, particularly to China.
Exports priced $10 per litre and more were up in all of Australia’s top five markets except Hong Kong: mainland China by 47%, the US by 23%, the UK by 25% and Canada by 9%. Hong Kong was down by 12%.
“Last year, Australia’s most premium wines took centre stage,” the Wine Australia chief executive, Andreas Clark, said.
“Our highest-priced wines [$10 or more per litre] achieved record value in 2016, up an impressive 19% to $574m.”
Clark said the momentum has continued into 2017.